Connect with her the moment she reads your ad!

I had a friend in college who turned heads wherever he went. His physical appearance rivaled that of Brad Pitt - and he knew it.

Yet, despite his good looks and obvious confidence - the guy couldn't keep a woman interested in him for more than a few hours.

And the reason was simple

He was the most boring guy you'd ever meet!

I don't care how good you look. It takes more than a rugged jaw line and an athletic build to keep a woman interested.

So how do you do it?

How do you keep a woman interested and avoid being a bore?

I think the answer to that question can best be summed up by a quote from the late business pioneer, Earl Nightingale.

"You'll find boredom where there is an absence of a good idea."

Nothing could be truer.

When you write a personal ad profile, like I've said a million times before - you're basically selling yourself.

And just like a product or service, you have to show the woman that what you're offering has some kind of benefit.

But if you come off as boring-there's no way that's going to happen.

So grab a pencil and a piece of paper. Because I'm about to show you how to not only avoid coming off as a bore-but what you can write in your personal ad that will practically have her hypnotized.

The psychological advantage that'll make her melt

Last week I introduced you to the S.C.O.R.E. system. (The five building blocks that are so effective and powerful, it's like giving your personal ad a shot of steroids.) In that article, you learned about the 'S,' (subtly sell yourself).

Today we'll move on to 'C,' - connect with her through descriptive words.

Connecting with women through descriptive words in your personal ad is not only important - it's 100% necessary.

Listen, these aren't just random thoughts a couple of copywriters came up with on a whim.

These are scientifically-proven facts that have been used to help copywriters sell products and services for decades.

These are also scientifically-proven facts that you will now be able to use to sell yourself in your own personal ad.

For years, psychologists and academic researchers have studied and argued the effects of emotional indicators in word association.

In other words, are there any particular words that can evoke certain emotions; and if so - what are they?

Now let's take that one step further.

Are there any particular words that can evoke certain emotions in single women you want to date? If so, what are they, and how can you use them to your advantage?

In 1965, researcher W.P. Brown published his extensive research on emotional indicators and their relationship to word association in the British Journal of Psychology.

He found that not only does a relationship between words and emotions exist, but women do actually have particular emotional responses to certain words.

Now that little piece of research has been referenced countless times since it was first published for further studies on word association and emotional indicators.

It has also been used to help copywriters write effective copy.

And now, this piece of information is going to help you write a profile that'll be so enticing-the word boredom won't even enter into her thought process.

Based on Brown's research, as well as our own studies on word association and emotions in reference to personal ad profiles, we have formulated a list of 23 words that have an overwhelming appeal to women reading personal ad profiles, AND 20 words and phrases that bore women so much - they become completely turned off.

So here you go

23 Words That Overwhelmingly Appeal to a Woman's Emotions

SINCERE

PASSIONATE

DEPENDABLE

RESPECTFUL

WITTY

FLEXIBLE

SELF-ASSURED/CONFIDENT

ANIMAL-LOVER

CLEVER

JOYFUL/HAPPY

ROMANTIC

LOYAL

EUROPE

AFFECTIONATE

KIND-HEARTED

FAMILY-ORIENTED

INTERESTING/INTRIGUING

TRAVEL

TALENTED

INVIGORATING/INSPIRING

POLITE

ANIMATED

FINE DINING

20 words and phrases that bore women (or turn them off)

ACTIVE

OUTGOING

SINGLE

FUN GUY

OUTDOORS

GREAT SENSE OF HUMOR

I DON'T KNOW WHY I'M DOING THIS

SHY

WORKING OUT

MOVIES

SPORTS

THE WATER

ENERGETIC

LIVE LIFE TO THE FULLEST

SEXY

WHAT'S UP?

EASY-GOING

LADIES

NICE GUY

CLUBS

Weave these words in your personal ad to paint a picture she can't pull herself away from

Last week I showed you a complete dud of a personal ad we found online. And we took that personal ad and adjusted the headline and lead to make it effective.

The next step is to connect with her through descriptive words. We'll do that as I explain your date in detail.

Here's how the original personal ad read:

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Headline: Don't know till you try

First time doing this and do not know how to describe myself without sounding arrogant. My friends say I can get along with almost anybody in just about any situation. Also, I have been told I am charming and sexy. I do not see it, but who is complaining. I am a mature, honest and hard working person. But also, a kid at heart and always will be. You can say I am a passionate person who enjoys laughing and eating. Those are two of my favorite things to do. I am looking for someone who possesses these qualities and just enjoys life, like me. Oh yah, she needs to be cute too. Is that so wrong? I can only send out icebreakers, can't send emails.

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Now we already changed the headline and the lead.

It now reads as follows:

Headline: Have you ever tried the $60 Challenge?

What if I told you that you could dine at the city's most luxurious restaurant (I'm talking five-star rating) for just $30? You'd call me nuts, right?

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Now, let's use both the 'C' and the 'O' facets of the S.C.O.R.E. System.

We will Connect with her through descriptive words, and Offer her a dream first date by specifically stating what you will do

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Well, it's not only possible, but I'm willing to prove it by taking you to the city's finest anonymous French bistro, right on the Harbor. I have a reservation for this Saturday night and I'd like you to be my teammate to help me with my challenge. The idea is to budget ourselves 60 bucks for a five course meal - and see if we can pull it off! And I'm not talking just a quick bite at a local diner either. I'm talking about a five-star restaurant, spectacular food, a couple of glasses if chianti and intriguing conversation. Interested? If this idea sounds familiar, they have a similar show on the Food Network. But I'm sure we can one-up them. So what do you say? Will you be my cohort for the night?

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Forget describing yourself with random, boring words in your profile. She'll find out everything YOU want her to know by reading about YOUR idea of the perfect first date.

A carefully written ad will immediately tell the woman all the good stuff she needs to know about you.

By describing your date, the woman gets a real sense of who you are and what your tastes are like.

Any goon can write a list of his qualities.

But writing a descriptive ad-one that specifically tells a woman where the two of you will go, and what you will do?speaks volumes for your personality.

The above ad already says you're intelligent and well-spoken. I mean, just take a look at those beautifully descriptive words in bold!

The ad also tells her you're a classy guy. (Hello, French bistro?)

And you're letting her know that you're creative-the $60 challenge would be hard for any woman to turn down.

What better way to reel in a lovely lady for a night of fine dining and terrific conversation?

By offering her a romantic first date, she will instantly be attracted to your sense of knowing what a woman wants to hear.

Stay tuned for next week's article where I'll take you through the 'R' (reinforce that you're the only one she should pick)

Happy Scoring!

Jack Conway