Turning Women On: the 5 biggest myths - part 2

Last week you read about a certain type of online photo that really turns women off. If you missed it, you can read the full article in the archives of the Weekly Score.

Today we’ll go over the second biggest myth about turning women on via your personal ad – the romance myth!

Here at the Weekly Score, we spend a lot of time reviewing the personal ads of both women and men on practically every major online dating site out there. We do this for two reasons:

We can regularly keep tabs on how many men still don’t get it – and simply don’t know how to write an effective personal ad.

We can also discover new techniques, though rarely, which look as if they would be effective. We test them, and find out for ourselves. If they work – we pass them onto you.

Now last week, while perusing some ads on Match.com, I came across a classic mistake many men make – at least a dozen times.

You see there’s no denying that most women love romance. They want to be treated to all those magical moments they’ve spent their entire lives reading about and seeing in the movies. And that’s fine.

But romantic intentions do not translate well in a personal ad if they’re not done subtly.

Here’s an example of an ad written by a 31 year-old man who was attempting to be romantic – but failing miserably.

Romance anyone?

I’m looking for an attractive woman who appreciates romance. I’m 31, I’m a consultant for a software design company in the city, I like going out to dinner and I’m a very romantic kind of guy. I like candlelit dinners, walks on the beach, cuddling with that someone special and spending quality time together. If you’re the type of woman who considers herself romantic, then I’m just the guy for you.

Okay, first of all, I’m not even going to get into the 18 reasons this ad is horrible. If you want to learn more about the basics of effective ad writing, please review the Weekly Score archives.

But what I will do here is tell you why his attempt at pushing her “romantic” button is failing miserably.

As I always say, when writing to women (which is exactly what you’re doing when you write a personal ad), you can’t tell them things – you must show them.

If you want to come across as a romantic guy, you can’t just simply say that you’re romantic and lay on a few romantic clichés like “candlelit dinners” and “walks on the beach.”

That stuff simply does not work.

What you need to do is show her that you’re romantic.

Here’s an example of great way to do that within your ad:

Autumn in Baltimore

About 15-minutes outside of Baltimore you can find one of the most amazing places (a real hidden-gem) to spend a crisp fall day. It’s called Weber’s, and it’s a small, locally-owned apple grove where you can actually walk through the maze of their sweet-scented fruit trees and pick your own apples. And if you like fresh apple cider, this is definitely the place to get it. I know it may not sound like the most exciting thing in the world, but sometimes it’s just the simple things. You know? I’m actually heading back next weekend Perhaps you’d like to join me.

As you can see, not once did I use the word, ‘romantic.’ Yet there’s no doubt that this ad will get more responses from women seeking romance than the other one.

In fact, I know it would. Because this is an altered version of an ad we’ve used in the past. An ad that received 21 responses in one week! (That particular ‘original’ ad is one of our most popular on the Virtual Personal Ad Assistant)

The point is this – you can’t just tell a woman that you’re romantic…you must show her.

Join me next week as we review part 3 of this series, where I’ll show you an introduction technique that definitely does not work – and one that consistently works!

Until then,

Happy Scoring!